a/b testing — Blog

Improve the digital product with A/B testing

We always want to improve the KPIs for our digital product like improving engagement, conversion, time spent on the site, and etc. But there is one issue; how do we know whether the new version is going to be better than the current version? This is when the A/B testing comes into play.

ProductAlex YuktanonDecember 8, 2018product development, a/b testing, split test, optimization, experiment